Umass Dartmouth Center for Marketing Research Blog

Center for Marketing Research Featured in Recent Inc. Magazine Article

inc

The University of Massachusetts Dartmouth Center for Marketing Research was recently featured in an article by Inc. Magazine. The article describes 4 Things that Entrepreneurs need to know. The Center’s recent study on the Inc. 500 featuring the growth in social media was discussed as LinkedIn is considered to be the favorite social media site among the Inc. 500.

For the full article, see here: http://www.inc.com/inc-staff/need-to-know-april-11.html

For more studies by the Center for Marketing Research, see here: http://www.umassd.edu/cmr/socialmediaresearch/

Filed under: Happenings at the Center, Social Media

UMass Dartmouth Center for Marketing Research featured in Forbes Magazine

twitterThe Center for Marketing Research has recently been featured in an article by Forbes Magazine. The article discusses businesses’ and consumers’ changing trends in Twitter use. Fewer companies are looking at consumers’ Tweets for complaints and criticisms, as they are using Twitter more for marketing now than for customer service as was the previous trend. The article goes on to discuss why businesses may be focusing less on Twitter than they had in the past, and as noted by CMR director Dr. Barnes, Twitter is less content heavy; businesses like the ease of it, but find that they must focus more of their efforts on other social media outlets that require more upkeep.

For the full article, see here:
http://www.forbes.com/sites/erikamorphy/2014/03/31/fewer-companies-listen-for-customer-complaints-on-twitter/

Filed under: Happenings at the Center, Social Media

LinkedIn is The Tool of Choice Among The Inc. 500 According to a New Study By UMASS at Dartmouth Center for Market Research

Happy Thursday! The UMass Dartmouth Center for Marketing Research has just released their newest study on the Inc. 500. For more information see the infographics below, and see the full report here.

Inc500info-500x2067

 

Filed under: Social Media

Center for Marketing Research Continues to Lead in Fortune 500 Research

The University of Massachusetts Dartmouth Center for Marketing Research was recently featured in an article by Harvard Business Review. The article highlights our study on Fortune 500 companies and their social media presence. More and more businesses are using social media, and are finding it more and more essential to day-to-day business, allowing them to reach out directly to customers, increasing brand awareness, and creating value through building their credibility and engaging new customers.

 

To read the full article, see here.

Filed under: Fortune 500 Study, Social Media

CMR Study on Millennials and Social Commerce Featured in Recent Huffington Post Article

Image

The Center for Marketing Research at the University of Massachusetts Dartmouth was recently featured in a Huffington Post article for their study on Millennials and Social Commerce. The study details the significance of Millennial’s role in the growth of e-commerce and how social media outlets, such as Facebook, Twitter, and especially Pinterest are increasingly used by this generation to learn about brands, interact with them, and ultimately purchase their products, after viewing them on social media sites. We are likely to see more brands jumping on the social media band (or should we say “brand”) -wagon, as it doesn’t look like this trend will be going away any time soon. Brands are starting to see the great opportunity in using social media for their marketing efforts, and it can only get bigger from here.

For the full Center for Marketing Research study, see here.

For the full Huffington Post article, see here.

Filed under: Happenings at the Center, Social Media

Millennials Drive Social Commerce: Turning their Likes, Follows or Pins into a Sale

Social Commerce Info

Filed under: Happenings at the Center, Social Media

The University of Massachusetts Dartmouth Center for Marketing Research is doing one of the very first academic studies on Millennials and social commerce.  The only qualification for participating is that you are between the ages of 13 and 33.  Thanks so much for taking this survey.

http://bit.ly/16WUvJg

Filed under: Happenings at the Center, Higher Education Study, Social Media

Why is Twitter Selling Tweets? Center for Marketing Research featured in recent Time article

timeHappy Friday! Today we are featuring an article that features the Center for Marketing Research at UMass Dartmouth. As twitter is preparing for its initial public offering, there have been many thoughts popping up about the company selling promoted tweets and other ways that they may generate revenue. It is now known to many that Twitter has been selling users tweets to companies. This data is a huge revenue for the company, as the Time article states that $32 million was generated in only the first half of this year solely from selling their users’ tweets.

So why are these companies paying for all of this data? Dr. Nora Barnes from the Center for Marketing Research at UMass Dartmouth states that companies are trying to find out who their main users are, what they say about the companies, and how to find them. All of this information is valuable to these companies as they are look for new ways to reach out to their customer base.

For much more information on the topic, see the full article at the link below.

http://business.time.com/2013/10/08/twitter-is-selling-access-to-your-tweets-for-millions/

Filed under: Happenings at the Center, Social Media

Does Your Pet Social Network?

cat

Happy Friday everyone! We come to you today with some fun news in social media, and just when you thought you saw it all, now with Petigram, our pets can even interact through social media! Well, we can enjoy it for them… With the mobile app, pet owners can share photos of their pets. Other features of the app include learning about breeds and pet adoption center locations, and is similar to Facebook, with photo-editing features as in Instagram. Pet owners are able to add text to their photos, which can ease their mind about their photos being spread across the web. Right now, the app is only available on iOS mobile devices, however we may be seeing more of this in the future.

For the full article, see the link below.

http://mashable.com/2013/09/19/snoutbook-pets-app/

Filed under: Fun Articles, Social Media

Do you know #HowToUseHashtags?

tweetHappy Friday everyone! Today we’re looking at the creation of and use of the #hashtag. Hashtags were originally created to allow people to join a discussion about a particular topic. People are able to use your hashtag, and add to the discussion, thus expanding the views for your original post. This can be extremely helpful in promoting a business.

So how do we decide how we will use a hashtag? In order to make sure your discussion isn’t duplicating or interrupted by someone else’s discussion/posts on the same topic, it is important to ensure that you use a unique hashtag so that the discussion is differentiated from others. How do you know if a hashtag is already being used? Hashtagify.me , Hashtags.org and TagBoard are all resources that allow users to look up existing hashtags.

The full article can be found here for more details about using hashtags and tracking topics.

http://socialmediatoday.com/ohadfrankfurt/1746891/using-hashtags-right-way

Filed under: Fun Articles, Social Media

Follow Me on Pinterest

Twitter Updates

%d bloggers like this: