Umass Dartmouth Center for Marketing Research Blog

Center for Marketing Research Featured in Recent Inc. Magazine Article

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The University of Massachusetts Dartmouth Center for Marketing Research was recently featured in an article by Inc. Magazine. The article describes 4 Things that Entrepreneurs need to know. The Center’s recent study on the Inc. 500 featuring the growth in social media was discussed as LinkedIn is considered to be the favorite social media site among the Inc. 500.

For the full article, see here: http://www.inc.com/inc-staff/need-to-know-april-11.html

For more studies by the Center for Marketing Research, see here: http://www.umassd.edu/cmr/socialmediaresearch/

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Filed under: Happenings at the Center, Social Media

UMass Dartmouth Center for Marketing Research featured in Forbes Magazine

twitterThe Center for Marketing Research has recently been featured in an article by Forbes Magazine. The article discusses businesses’ and consumers’ changing trends in Twitter use. Fewer companies are looking at consumers’ Tweets for complaints and criticisms, as they are using Twitter more for marketing now than for customer service as was the previous trend. The article goes on to discuss why businesses may be focusing less on Twitter than they had in the past, and as noted by CMR director Dr. Barnes, Twitter is less content heavy; businesses like the ease of it, but find that they must focus more of their efforts on other social media outlets that require more upkeep.

For the full article, see here:
http://www.forbes.com/sites/erikamorphy/2014/03/31/fewer-companies-listen-for-customer-complaints-on-twitter/

Filed under: Happenings at the Center, Social Media

Bruins Ray Bourque at UMass CMR Scholarship Dinner Picture Gallery Now Available

BourqueDinnerWe’d like to give a special thanks to all of those involved in this year’s Celebrity Scholarship Dinner. It was a huge success! Please see below for the picture gallery from the evening.

On April 9th, Bruins legend Ray Bourque was the Celebrity guest at the 14th annual  Umass/CMRCelebrity Scholarship Dinner and stole the hearts of the huge crowd in attendance.  Pictures from that evening are now available.  For those who attended, the gallery is full of great memories from a wonderful evening.  If you weren’t there, you’ll still want to look at Ray with several hundred fans, helping a great cause.  Thanks to everyone who helped make our 14th dinner one of the most successful!

Enjoy the pictures here:            umassd.zenfolio.com/raybourque

 

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

Last Call for Dinner or Raffle Tickets! See Boston Bruins Hall of Famer Ray Bourque at our 14th Annual Celebrity Scholarship Dinner

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You won’t want to miss this great opportunity! Please contact Ava Lescault (alescault@umassd.edu) for your last chance to get dinner or raffle tickets.

Come and meet this hockey legend at the UMD Center for Marketing Research Celebrity/Scholarship Dinner on April 9, 2014 at the Venus de Milo Restaurant in Swansea, MA.  There are several great ways to get in on the fun:

  • Buy a ticket for the evening (full-course dinner/Ray Bourque talk)……$90
  • Buy a table for 10 and bring your family and friends……$850
  • Purchase an ad in our Keepsake Program Book….half page $150/full page $250
  • Purchase a raffle ticket ($100).  The winner and 3 friends will win the grand prize of sharing an evening at a Bruins game with Ray Bourque in his luxury box!  2nd Prize: A signed Ray Bourque jersey. 3rd Prize: A signed hockey puck. Only 300 tickets will be sold.  Do not have to be present to win.

The Celebrity/Scholarship Dinner will feature a silent auction with various signed Bourque memorabilia.  Pictures will be available for sale and will be signed by our guest at the conclusion of our program. No outside memorabilia will be signed.

To purchase any of the above or for more information contact Ava Lescault (alescault@umassd.edu), 508-910-6435.

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

CMR Study on Millennials and Social Commerce Featured in Recent Huffington Post Article

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The Center for Marketing Research at the University of Massachusetts Dartmouth was recently featured in a Huffington Post article for their study on Millennials and Social Commerce. The study details the significance of Millennial’s role in the growth of e-commerce and how social media outlets, such as Facebook, Twitter, and especially Pinterest are increasingly used by this generation to learn about brands, interact with them, and ultimately purchase their products, after viewing them on social media sites. We are likely to see more brands jumping on the social media band (or should we say “brand”) -wagon, as it doesn’t look like this trend will be going away any time soon. Brands are starting to see the great opportunity in using social media for their marketing efforts, and it can only get bigger from here.

For the full Center for Marketing Research study, see here.

For the full Huffington Post article, see here.

Filed under: Happenings at the Center, Social Media

An Evening With HOF Bruins Captain Ray Bourque

BourqueRay Bourque, #77, has provided us with some of the greatest moments in Boston sports.  He holds records for most career goals, assists, and points by a defenseman in the National Hockey League. He became the longest serving Captain of the Boston Bruins.

Come and meet this hockey legend at the UMD Center for Marketing Research Celebrity/Scholarship Dinner on April 9, 2014 at the Venus de Milo Restaurant in Swansea, MA.  There are several great ways to get in on the fun:

  • Buy a ticket for the evening (full-course dinner/Ray Bourque talk)……$90
  • Buy a table for 10 and bring your family and friends……$850
  • Purchase an ad in our Keepsake Program Book….half page $150/full page $250
  • Purchase a raffle ticket ($100).  The winner and 3 friends will win the grand prize of sharing an evening at a Bruins game with Ray Bourque in his luxury box!  2nd Prize: A signed Ray Bourque jersey. 3rd Prize: A signed hockey puck. Only 300 tickets will be sold.  Do not have to be present to win.

The Celebrity/Scholarship Dinner will feature a silent auction with various signed Bourque memorabilia.  Pictures will be available for sale and will be signed by our guest at the conclusion of our program. No outside memorabilia will be signed.

To purchase any of the above or for more information contact Ava Lescault (alescault@umassd.edu),508-910-6435.

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

Welcome New UMD Center for Marketing Research Board Members

The Center for Marketing Research at the University of Massachusetts Dartmouth is pleased to announce that Andrea A. Rodrigues, James R. Rice, and Joyce Faria Brennan have joined their Advisory Board. Rodrigues is Assistant Vice President, Marketing Manager at Bankfive, Rice is Senior Vice President, Chief Marketing Officer at BayCoast Bank, and Brennan is the Director of Marketing and Public Relations at Southcoast Hospitals Group and Southcoast Health System.  

 

Andrea AmaralAndrea A. Rodrigues attended UMass Dartmouth and graduated with her Bachelor’s degree in Marketing, as well as a Master’s degree in Business Administration. In 2009, Rodrigues started at Bankfive as a Marketing Specialist. She is on the Leadership SouthCoast board, and is also a member of the SouthCoast Young Professionals’ leadership team.

 

Jim Rice2James R. Rice received his Bachelor’s Degree from Stonehill College, and a Master’s degree in Business Administration from Suffolk University. Before joining BayCoast Bank, Rice served as Senior Vice President of Marketing at HarborOne Credit Union. James also worked as the Senior Vice President/Director of marketing and Sales at Compass Bank, as Vice President, Director of Investor Relations at Seacoast Financial Services Corporation, as Senior Marketing Manager for BankBoston, and as Vice President, Director of Marketing for Medford Savings Bank. Currently, Rice also serves as Chairman of the Board and is an Executive Committee member for Lifestream, in New Bedford.

 

BrennanJoyceJoyce Faria Brennan attended Northeastern University and graduated with her Bachelor’s degree in Journalism with a concentration in Public Relations. She has over 20 years of experience in marketing and public relations. Brennan started at Southcoast Health System in 1999 as a Public Information Officer. In 2010 she became Director of Marketing and Publications at Southcoast Hospitals Group and Southcoast Health System. Brennan is a member of the New England Society for Healthcare Communications, as well as the Public Relations Society of America.

Filed under: Happenings at the Center

Join Ray Bourque in his Personal Luxury Suite at TD Garden

bourqueRaffleYou could win tickets for you and 3 friends to join Ray Bourque in his personal luxury suite at TD Garden. Enjoy in-suite food and beverages. Other prizes available include a signed Ray Bourque jersey, and a signed hockey puck.

Tickets are $100 each, but hurry there are only 300 tickets available!

Winners will be drawn by Ray Bourque on April 9, 2014 at our annual Celebrity/Scholarship Dinner at the Venus de Milo in Swansea, MA. You do not have to be present to win.

Contact alescault@umassd.edu at the Center for Marketing Research at UMass Dartmouth for raffle or dinner tickets.

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

Millennials Drive Social Commerce: Turning their Likes, Follows or Pins into a Sale

Social Commerce Info

Filed under: Happenings at the Center, Social Media

Have a Safe and Happy Holiday Everyone!

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Filed under: Happenings at the Center

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