Umass Dartmouth Center for Marketing Research Blog

Does Your Pet Social Network?


Happy Friday everyone! We come to you today with some fun news in social media, and just when you thought you saw it all, now with Petigram, our pets can even interact through social media! Well, we can enjoy it for them… With the mobile app, pet owners can share photos of their pets. Other features of the app include learning about breeds and pet adoption center locations, and is similar to Facebook, with photo-editing features as in Instagram. Pet owners are able to add text to their photos, which can ease their mind about their photos being spread across the web. Right now, the app is only available on iOS mobile devices, however we may be seeing more of this in the future.

For the full article, see the link below.


Filed under: Fun Articles, Social Media

Do you know #HowToUseHashtags?

tweetHappy Friday everyone! Today we’re looking at the creation of and use of the #hashtag. Hashtags were originally created to allow people to join a discussion about a particular topic. People are able to use your hashtag, and add to the discussion, thus expanding the views for your original post. This can be extremely helpful in promoting a business.

So how do we decide how we will use a hashtag? In order to make sure your discussion isn’t duplicating or interrupted by someone else’s discussion/posts on the same topic, it is important to ensure that you use a unique hashtag so that the discussion is differentiated from others. How do you know if a hashtag is already being used? , and TagBoard are all resources that allow users to look up existing hashtags.

The full article can be found here for more details about using hashtags and tracking topics.

Filed under: Fun Articles, Social Media

Don’t Think We’ll Ever See Traditional Advertising Again? – Think Again

We come to you on this Friday morning, looking into the future of advertising, and none other than the leading Internet search engine, Google, is in sight at the end of the tunnel. Google has recently been experimenting in other data related fields than searching the web alone, for example there’s Google Wallet, the Google Smartwatch, and how can we forget to mention Google Glass. Well, we are looking further into the future, after Google Glass in particular is officially released. Google has recently been looking more into the advertising world, and has been envisioning new tech ways to expand upon the “old ways” of advertising — offline.

Among other things, Google has patented a technology to — using a product such as Google Glass — track eye movements, and gather reactions to what is seen, based on your pupils’ dilation. So how is this related to old advertisements? Well, Google will be able to track all of this information, and can then implement a “Pay per Gaze” advertising feature, which will allow for better tracking of interest in advertisements, as well as charge advertisers a more appropriate amount, based on how often or how long their ad was looked at. This is just the beginning, however, as there are many more products that gather data and store information on the cloud, that could eventually be used towards the development of the ads that we see everyday.

This means that someday we may see a return of “traditional advertising”, however it will be more advanced than ever, and be even more useful for collecting advertising data and improving the types of ads that are developed.

For the original article, see here.

Filed under: Fun Articles

Tired of Searching Through Tweets? Topsy May Have the Solution


Happy Thursday everyone! Topsy, an analytics company based in San Francisco has indexed Twitter’s public tweets as far back as 2006 in order to create a “social search” to search through archived tweets. Facebook and Google have not yet been able to develop a search for social data such as tweets, however Topsy does have a few competitors, including DataSift and Gnip. Topsy’s goal is to become the “Google of Twitter search” which will allow anyone to find social data including tweets, photos, links and videos.

To read the full article, follow the link below!

Filed under: Fun Articles, Social Media

Facebook Usage Causes Stronger Relationships Among Wealthier College Students


Happy Wednesday everyone! Today we come to you with some interesting findings from a new study conducted by Purdue University Libraries Associate Professor, Reynol Junco. Junco surveyed 2,359 students to assess how gender, ethnicity and socioeconomic status affect a student’s time spent on and usage of Facebook.

According to the study, students of lower socioeconomic backgrounds are less likely to engage in seven out of the 14 activities the study lists as core activities utilized by students on Facebook. Some of these include: tagging photos, chatting on the site, messaging privately and RSVPing to events. Junco states that students of lower SES (socioeconomic status) are not using Facebook in the way that it was intended versus their wealthier counterparts – “for communicating, connecting and sharing with others.”

As we’ve wrote about in past posts, some studies and opposing arguments against social media believe they can be harmful to one’s academic achievements, as well as hindering their real-world face-to-face relationships with others. Some people’s lives have been consumed by social media, but as Junco found there may be some added benefits.

Junco believes the interactions students make on Facebook are beneficial to their overall experience on-campus and leads to stronger relationships with one another. He goes on to state “that the seven Facebook activities that are less popular among students from lower socioeconomic backgrounds are all important facilitators of inter-peer communication, and that abstaining from those activities means those students risk not forming as close bonds with others on their campus as they otherwise would.”

“Using Facebook for communication and connection with fellow students helps strengthen social bonds, which leads to a greater sense of commitment to the institution and to increased motivation to perform better academically,” Junco states.

This study seems to couple with our higher education social media study we featured a few weeks ago. Junco states “students have to feel a sense of connection to the institution within their first three to six weeks, and if they don’t feel a sense of connection to the institution … then they’re at risk of not coming back.” As we found in our study, higher education (specifically Admission offices) are utilizing social media to engage students, sharing information with them to help build communities and allowing them to interact with current students to see how life is on campus.

Though we can go on about how social media can impact or hinder a student’s overall performance or strengthening his or her relationships with their peers, what are your thoughts on Junco’s findings? Do you feel individuals of higher SES are more likely to use social media tools versus those of lower SES? Let us know what you think!

For a complete look at the article by The Huffington Post which features the study we’ve discussed, please follow the link below. Until next time everyone!

Filed under: Fun Articles, Social Media

Your Tweet Have Never Been So Informative …

TweetPeeHuggies’ new iPhone App, called TweetPee, links with a device that attaches to your baby’s diaper and sends a tweet to notify you that it’s wet. The device senses moisture and would allow there to be more frequent changing of the diaper since you’d be more aware. Huggies said it “would help parents track the volume of diapers they use, and know when it’s time to reorder.” From Huggies, right? What do you think, innovative or just plain silly?

For a full look at the video and article, follow the link below!

Filed under: Fun Articles, Social Media

25th Annual Greater New Bedford Home Show

The 25th Annual Greater New Bedford Home Show is approaching quickly! Planning is well underway so if you wish to be an exhibitor or wish to attend as a visitor, follow the link below for more information.
There are many new additions to the event list this year including cake decorating demonstrations, a children’s activity center, ZUMBA demonstrations, cooking demos, arts and crafts, wonderful food and refreshment concessions, an iPad giveaway, and much more! It will be a great weekend (March  2 & 3) to partake in fun activities with the family or as an exhibitor!

Filed under: Fun Articles

Sprint Drive First™

SprintHappy Thursday everyone! We hope you all enjoyed your New Years! This week we want to talk to you about a cell phone application by Sprint called Sprint Drive First™. The mobile app can block and automatically reply to text messages, as well as, send phone calls straight to voice mail in an effort to lessen distractions while driving. 

Sprint’s commercial for the app was debuted on December 24th, 2012. The commercial features a teenage girl about to leave her home, but all the while is bombarded with a swarm of text messages surrounding her like which becomes increasingly worse as she approaches her vehicle. As she starts to drive away the swarm of texts fall to the ground.The app will lock a Sprint CDMA Android™-powered smartphone when the phone’s GPS detects motion over 10 mph.

Sprint offers the service for $2 per month per phone via their BlackBerry® devices and their other operating systems in the upcoming months.

We are all guilty of texting some time or another while driving though we know we shouldn’t, but with the aid of Sprint’s app we can better protect ourselves and others from such distractions. According to a Sprint press release, drivers are 23 times more likely to crash if they’re texting while driving,* and the issue of distracted driving continues to be of great concern to Sprint, said Bill White, senior vice president-Corporate Communications and Corporate Social Responsibility.

It’s an unfortunate tragedy to hear stories or to know of someone who was affected by a texting & driving accident. Pledging to not text & drive, or enabling the use of such a proactive app, such as Sprint Drive First™, can aid in saving lives and protecting drivers everywhere.

Do you think Sprint’s app is an effective tool to help combat texting & driving? Do you think more cell phone providers should follow in Sprint’s footsteps? Let us know your thoughts!

For a complete look at Sprint’s press release and if you have yet to see the commercial, follow the links below. Until next week everyone!

*Virginia Tech Transportation Institute, July 2009

Filed under: Fun Articles

Redbox Instant Coming Soon…

RedboxHappy Tuesday everyone! We hope you’re close to getting your holiday shopping completed!

In this week’s article, Coinstar, parent company of Redbox, and Verizon have announced the release of Redbox Instant later this month. Redbox Instant will be a video streaming service, much like the already familiar Netflix. The service will be available with a month free subscription and will later be offered at a cost of $8 per month. Users will be able to rent DVDs up to 4 nights per month, but will be charged an additional fee if they go over this limit. On the other hand, Netflix users can keep discs as long as they want, and can only receive new ones when they sent the old ones back in the mail.

Movies from Warner Brothers, Paramount Pictures, Sony Pictures, Lionsgate, Epix, NBCUniversal, and Relativity will be offered. Redbox Instant will focus on providing customers with new-release content over Netflix’s variety of past-season TV shows and older movies, which users have criticized for their lack of newer content.

Though there seems to be pros and cons to using Netflix and the soon-to-be released Redbox Instant, users will decide which option best suits their needs. What do you think? Are you a current Netflix user or do you think Redbox Instant could be a suitable alternative?

For more information from USA Today, click on the link below  Until next week everyone!

Filed under: Fun Articles

Technology Overload?

Happy Monday everyone! We hope you enjoyed your Thanksgiving weekends! Today we come to you with a question, “How much is too much technology?”

As we know, technology is forever changing. New innovative gadgets are being thought of and created daily, whereas existing ones are just getting smaller, but what does that mean for everything else? Communication is a key topic when the issue of technology resonates.

How many of you leave your phones at home and feel lost or disconnected to everyone? Technology is changing the way we communicate with one another and shaping how we present ourselves to our peers. As technology continues to advance, we move away from the traditional phone call and face-to-face interaction, to texting, online emailing, and Facebook updating. Not to say this is a bad thing, but how much is too much?

We must continue to change the way we communicate since our technology continues to change as well, but it sometimes makes us miss the old ways. How annoying is it when you call a company or call center and all you can do is talk to an answering service? Don’t you just wish you could talk to a real person!?

An article from the New York Times explains a new book titled “Alone Together” by Sherry Turkle. Turkle uses her book to explain why we are relying more on technology over one another. Technology, she writes, “makes it easy to communicate when we wish to disengage at will.” Kids today seem to rely more on technology than older generations. Adolescents she interviewed explained talking on the phone as, “almost always too prying, it takes too long, and it is impossible to say ‘good-bye.’” She goes on to state, young people “prefer to deal with strong feelings from the safe haven of the Net. It gives them an alternative to processing emotions in real time.” Texting in a way allows people to think before they say something and not show how they are really feeling.

Personally, I feel an individual can have meaningful relationships with others in relation to our technological advances, but it depends on the individual. As Turkle found, adolescents seem to rely on technology more and it reflects onto how they communicate with others. This can be an issue especially in situations where they must interact with others using the ‘old’ communication methods, but again, it depends on the person.

What do you think .. do you think technology is stunting how people communicate with others, or does it benefit our communication with others? Let us know what you think, we’d love to hear from you! Until next week everyone!

For a complete look at the New York Times article, click on the link below:

Filed under: Fun Articles

Follow Me on Pinterest

Twitter Updates

%d bloggers like this: