Umass Dartmouth Center for Marketing Research Blog

3 of the best company blogs in 2016

Dr. Barnes was cited in an article titled “3 of the best company blogs in 2016”, published on December 15th 2016.

The article states:

Nora Ganim Barnes, Ph.D., chancellor professor of marketing and director of the Center for Marketing Research at the University of Massachusetts – Dartmouth, said that corporate blogs should serve as a direct extension of a company and be a strong part of its overall image.

“Blogs humanize companies, provide opportunities for engagement and help establish thought leadership,” she noted. “They are free from the restrictions of platforms that host them and serve as an authentic image of a corporate entity.”

To read the full article visit



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