Umass Dartmouth Center for Marketing Research Blog

Top 5 Social Media Trends for Businesses in 2017

Ryan Holmes, founder and CEO of Hootsuite writes about the top 5 trends in social media for businesses in the upcoming year.

To sum up his article, the five big movements that promise to change how businesses use social media in 2017 include:

  1. The “reachpocalypse” peaks
  2. Employees become your social media army
  3. The social media skills gap widens
  4. CEOs finally get the hang of social media
  5. Sales and customer service get more social

“The one constant that businesses can depend on is that social media itself isn’t going anywhere”, Holmes concludes. “It’s increasingly the one reliable place to reach consumers.”

To find out more about the Top 5 Social Media Trends for Businesses in 2017 or to read the full article, visit http://www.inc.com/ryan-holmes/top-5-social-media-trends-for-businesses-in-2017.html?hootPostID=34f3934a387157f9f27866978521b802

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