Umass Dartmouth Center for Marketing Research Blog

Center for Marketing Research Cited in Forbes

On November 3rd, 2016, Forbes published an article called A Framework For Creating Millennial Brand Advocates, making mention of work done by the University of Massachusetts Dartmouth Center for Marketing Research (CMR).

In the third paragraph of the article, Forbes Contributor, Kyle Wong summarizes the findings of a CMR study on millennial purchasing behavior and social media. Our study explains that “millennials filter out advertising and commercial messages. They look for information before they make purchases, but they’re looking for it from their trusted sources, and their trusted sources are not manufacturers or providers of products – they tend to be people in their social networks.”

To read the full article and see the CMR’s work cited by Forbes, please visit the link below:

http://www.forbes.com/sites/kylewong/2016/11/03/a-framework-for-creating-millennial-brand-advocates/#26bc80543469

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