Umass Dartmouth Center for Marketing Research Blog

Google Analytics

Readers, the year is 2016 and the Internet has long been cemented as the one of, if not, the most important tool when it comes to operating a business. This is especially true for marketing purposes. A huge part of operating a business is monitoring, therefore internet analytics should now be included on the list of importance. For this service, Google Analytics has you covered! Don’t know what that is? The simplest way to describe it is like a gas meter on a house except it’s digital and monitors your website’s usage. Among the information provided is the sessions (click rate), session length, bounce rate, and conversion rate. It also displays which country (and general area of the country) the visitors to the site are from. The following is basic vocabulary. A notable fact, the service is available free of charge!!

  • Sessions—A session is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screen views, Events, Ecommerce, etc.) is associated with a session
  • Conversions—Conversions are the number of times goals have been completed on your website
  • Campaigns—Campaigns (also known as custom campaigns) allow you to add parameters to any URL from your website to collect more information about your referral traffic

Dimensions—A dimension is a descriptive attribute or characteristic of an object that can be given different values. Browser, Exit Page, Screens and Session Duration are all examples of dimensions that appear by default in Google Analytics

We want to hear from you! Tell us with you think! For more information, visit the link below.

How to Use Google Analytics: Getting Started


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