Umass Dartmouth Center for Marketing Research Blog

Good News for Video Marketing

So it turns out that the small screen video is actually a very effective marketing tool. Videos draw their relatively newfound strength from the smart phone’s jump in usage. This information was realized through a recent study conducted by Howard Blumenstein and Celie O’Neil-Hart, both Product Marketing Managers from YouTube. According to them, 40% of users who visit a business’ website and were able to view useful audio-visual content. In addition to that, another 28% actually went further to make a purchase either online or in the brick and mortar store. Their findings say that on YouTube, 6 in 10 millennials view new content from their favorite producers within 24 hours and that 6 in 10 will follow their advise. Meet the 21st century’s version of the ever-iconic pitchman. Thanks to Google Preferred (service that allows for marketing through YouTube) the top creators on the site have enjoyed a 65% increase in watch time, 66% more likes, and a 65% jump in their number of subscribers. We at the Center for Marketing Research love the idea of this as we look forward to the future.

We want to hear from you! Tell us with you think! For more information, visit the link below.

https://www.thinkwithgoogle.com/infographics/online-video-youtube-influence.html

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