Umass Dartmouth Center for Marketing Research Blog

Google Without Side Ads?

Yes it is true…much to the approval of users, Google has opted to end displaying ads on the right side of its Google Desktop searches. Like us at the Center for Marketing Research Google spent a great deal of time, 5 years since 2010 to be exact, to deliver the best product possible. The study was conducted within the United States and internationally as well. A fact the study produced was a common feedback from users was that they saw top-only ads most frequently. The ads will be moved from the right side down to the bottom of the page and increased from 3 to 4. This modification will be experienced by all Desktop users worldwide. An added fact is this change will streamline the service with Google’s Desktop Mobile service, although in mobile only 3 ads are typically shown. In true technology nature, these changes are still subject to change. Google maintains that further tweaks to the ads and other elements of the program will take place. Let’s all be on the lookout for further changes to Google Desktop!

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