Umass Dartmouth Center for Marketing Research Blog

Spam Volume Plunges

We all know and have come to not love but DISLIKE the spam aspect of email and online communication. Anyone who is old enough to remember using beloved would understand the daily annoyance of logging in, hearing the charming “you’ve got mail”, then noticing you have spam to delete. Chances are you’ve also had to browse through the spam folder to be sure nothing important was deemed spam. Well, there’s good news! For the first time since 2003, spam accounts for less than 50% of all emails.

Security firm Symantec reports that the percentage has fallen 1.8% to a total of 49.7% of all emails being spam. As mentioned earlier it took 12 years from September of 2003 to reach this point. Email users are not the only ones thrilled. Companies dedicated to fighting spam finally have hard proof their methods are effective. There has also been legal prosecution successfully target botnets. Other reasons for decreased spam include faster reaction times by network providers, improved blocking, and more effective filtering.

Other findings the report generated are:

  • 6 million new malware variants were created in June up from 44.5 million pieces of malware created in May and 29.2 million in April
  • Ransomware attack has increased for the second month in a row and cryto-ransomware has reached it highest levels since December 2014

For the full article, visit at


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