Umass Dartmouth Center for Marketing Research Blog

Top Social Media Benefits

Of the tons of benefits social media brings to small businesses, have you ever wondered which are at the top of the list? Well Business2Community.com has you covered, and so does the UMD Marketing Center. Hubspot conducted a survey in 2014 and concluded that about 92% of marketers from surveys pointed out the importance of social media marketing.  Therefore, social media earned a spot on the list of as one of the most important leading sources for online professionals surveyed for that report. Below are 4 of the top 8 benefits as outlined in the article.

  1. Social Media Marketing Increases Website Traffic and Search Ranking – It’s 2015 okay, 2K15, we all know the importance of a website to a business. This goes especially for small businesses trying to reach success. A website is a gateway to many aspects of a business including sales, advertisement, and contact information. 
  2. Social Media Marketing Increases Brand Awareness  A business without brand awareness will not survive long. Publicity is one of the most powerful aspects of a business and it’s a double-edged sword. There’s good and bad publicity, but social media has infinite potential for good publicity.
  3. Social Media Marketing Increases Sales  Seeing products the addictive social media environment leaves a lasting impression. A growing trend in business is holding sales exclusively on their social media accounts. Pins, retweets, and shares become very powerful when a sale is happening.
  4. Social Media Marketing Improves Brand Loyalty – One of the most important aspects of the business world is longevity. Low customer retention/high turnover does not produce longevity. But social media can handle that!

Of course, there many more benefits to social media. Thanks for reading these four we felt were invaluable. If this interested you, you can read more at read more at

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http://www.business2community.com/infographics/top-8-benefits-social-media-marketing-small-business-infographic-01240453

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