Umass Dartmouth Center for Marketing Research Blog

Is Social Media the new chat Room?

Are you old enough to remember the days of logging onto AOL and joining a chat room to stay in touch with your friends? How about the instant fiery frustration your had when your house received a phone call and your Internet connection was immediately cut off. Or maybe when you and your siblings were launched into an argument over who’s turn it was to use the one and only computer in the house. If you answered yes to any of the questions, you must be a 90s baby. Are you old enough to remember the days of starting up your laptop and having your AIM account automatically log you in.? How about the instant fiery frustration you had when none of your friends were active? Or maybe when you and your siblings starting arguing over whose notification volume was too high. If any of these are true for you congrats, you’re a late 90s/early 2000s baby.

Nowadays…people are using chat rooms less and less. Wait, do they at all? It appears that the traditional chat room has given way to video chats, post comments, subtweets, and the beloved hashtag. Here is the general mindset…Why spend the time typing and reading when you can simply call you friend with full audiovisual features. Camera qualities have improved (dare we say 10 fold) over the years along with Internet speed. Smart phones and tablets now come with a camera facing the front. Perfect! For those talks of less importance, you just punch in a quick comment or tweet; short and simple. The hashtag allows you to connect with people all over the world on specific topics. It also helps you to put an extra emphasis on the message you’re trying to convey.

What’s your opinion/perspective?

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