Umass Dartmouth Center for Marketing Research Blog

Social Media and Customers

For all of our readers who are business owners…The Globe and Mail has come up with five ways social media data can help you gain new customers. Nowadays social media has become one of the most powerful methods of gathering information about current and potential customers. Said information can be obtained free of charge through some companies with public wifi services. And of course, prospective customers respond much better to marketing and advertisement tailored specifically to them. The follow are great tips.

  1. Why do your customers consider Leaving? Maybe your competition has a comparable product, but offers it at a lower price.
  2. Why do your customers take interesting in your competitors? Determine exactly which competitor they are switching to. Also, what specifically lead them to that decision?
  3. What causes customers to leave your competition? A unique thing of social media is that its commentary is unfiltered. It is very quick and easy to review your company’s performance by reading what your customers have to say on their chosen platforms
  4. Engage with the individuals who may decide to leave your company.Through social media, companies can easily communicate directly with a customer in real time.
  5. Engage in activities to attract new customers and retain current ones. It’s crucial to continuously be connected with customers. It’s a great way to keep them happy with your services.

Thanks for reading. To receive further information, visit The Globe and Mail at the site URL provided below.


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