Umass Dartmouth Center for Marketing Research Blog

Preferred Social Media Platform

Let’s face it, nowadays at the end of 2014 we have umpteen options when it comes to social media. It has come a long way from the AOL we (that are old enough) all affectionately remember. Options include Instagram, a photographical driven platform in which users publish their own pictures and view those uploaded by other users. Then you have Twitter, a place where you can find short, but frequent snippets of information 140 character in length. Don’t you for a second dare to forget about your hashtags! LinkedIn is another great option which markets itself as “a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003 it is mainly used for professional networking”. Say hello to your boss and colleagues for me! YouTube has long time been the #1 video streaming site, even responsible for launching millionaires’ careers. Anybody ever heard of Justin Bieber or Carly Rae Jepson? A newcomer to the playing field in Pintrest, which is a great place to share your ideas and also see ideas published by others. Of course, you cannot forget social media flagship Facebook. We all know and love the site. This is the Center for Marketing Research, below is a link to an article of platforms are marketers should be familiar with. Which is your platform of choice?

http://60secondmarketer.com/blog/2010/04/09/top-52-social-media-platforms/

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