Umass Dartmouth Center for Marketing Research Blog

Facebook Is Under Investigation For Mood Manipulation Study

                                  Screen Shot 2014-07-07 at 7.45.03 PM

Happy Monday everyone! We come to you today with some interesting news in social media. Reuters, The British data watchdog is investigating whether Facebook violated data-protection laws when it allowed researchers to conduct a psychological experiment on its users. The study, supposedly affecting 700,000 users,  was used to find out if Facebook could alter the emotional state of users and prompt them to post either more positive or negative content. It has certainly caused a stir in the social media world as the story continues to unfold.

For the full article, see the link below.


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