Umass Dartmouth Center for Marketing Research Blog

UMass Dartmouth Center for Marketing Research featured in Forbes Magazine

twitterThe Center for Marketing Research has recently been featured in an article by Forbes Magazine. The article discusses businesses’ and consumers’ changing trends in Twitter use. Fewer companies are looking at consumers’ Tweets for complaints and criticisms, as they are using Twitter more for marketing now than for customer service as was the previous trend. The article goes on to discuss why businesses may be focusing less on Twitter than they had in the past, and as noted by CMR director Dr. Barnes, Twitter is less content heavy; businesses like the ease of it, but find that they must focus more of their efforts on other social media outlets that require more upkeep.

For the full article, see here:
http://www.forbes.com/sites/erikamorphy/2014/03/31/fewer-companies-listen-for-customer-complaints-on-twitter/

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Filed under: Happenings at the Center, Social Media

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