Umass Dartmouth Center for Marketing Research Blog

Center for Marketing Research Continues to Lead in Fortune 500 Research

The University of Massachusetts Dartmouth Center for Marketing Research was recently featured in an article by Harvard Business Review. The article highlights our study on Fortune 500 companies and their social media presence. More and more businesses are using social media, and are finding it more and more essential to day-to-day business, allowing them to reach out directly to customers, increasing brand awareness, and creating value through building their credibility and engaging new customers.

 

To read the full article, see here.

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Filed under: Fortune 500 Study, Social Media

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