Umass Dartmouth Center for Marketing Research Blog

Do you know #HowToUseHashtags?

tweetHappy Friday everyone! Today we’re looking at the creation of and use of the #hashtag. Hashtags were originally created to allow people to join a discussion about a particular topic. People are able to use your hashtag, and add to the discussion, thus expanding the views for your original post. This can be extremely helpful in promoting a business.

So how do we decide how we will use a hashtag? In order to make sure your discussion isn’t duplicating or interrupted by someone else’s discussion/posts on the same topic, it is important to ensure that you use a unique hashtag so that the discussion is differentiated from others. How do you know if a hashtag is already being used? , and TagBoard are all resources that allow users to look up existing hashtags.

The full article can be found here for more details about using hashtags and tracking topics.


Filed under: Fun Articles, Social Media

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