Umass Dartmouth Center for Marketing Research Blog

Social Media Measurement and ROI Next Focus of Inc. 500, Fortune 500

Happy Tuesday morning everyone! It’s been an exciting week for the CMR to witness our work being discussed and used throughout the internet and by business officiates.

1.) Check out Dr. Nora Barnes’ interview with Write Speak Sell  blog on “Social Media Measurement and ROI Next Focus of Inc. 500, Fortune 500.”

http://writespeaksell.com/small-companies-out-blog-out-tweet-and-outpace-fortune-500-on-social-media#more-7318

2.) Forbes.com picked up our Fortune 500 study!

http://www.forbes.com/sites/roberthof/2012/09/07/laggards-no-more-big-companies-flock-to-social-media/

3.) Dr. Barnes and Graduate Assistant, Justina Andonian had a podcast interview with  Kevin Hunt, Social Media Manager at General Mills. Take a listen via the link below!

http://kevinjhunt.tumblr.com/post/31509353739/podcast-fortune-500-study

Hope you enjoy everything as much as we have! Thank you all for following! Until next week …

Advertisements

Filed under: Happenings at the Center

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: