Umass Dartmouth Center for Marketing Research Blog

Pinterest Making the Big Bucks

Happy Thursday everyone! This week we’d like to talk to you about the fast growing social networking site, Pinterest. This past May, Pinterest was able to raise $100 million from a Japanese online retailer-Rakuten Inc. As a result, the company is now valued at about $1.5 billion! Pretty crazy when you think about it …

Facebook has been around for how long? Oh yes, 8 years and it’s valued at $100 billion. How long has Pinterest been around? Two years!! That’s it!? Wow .. and it’s valued at $105 billion! As HuffPost Tech states, this could lead to Pinterest seeking a future IPO rather than an acquisition.

As of now the company will not state what their revenues are, but a Pinterest spokeswoman explained they are not focused on monetization at the moment.

Pinterest has taken the lead over Tumblr, LinkedIn, & Google+. This means they are ranked as the third most popular social networking site behind Facebook and Twitter. It can even be seen in this years Fortune 500 (F500) study that we are currently working on, Pinterest is even being used by some F500 companies (i.e. Starbucks, Bed Bath & Beyond, Dillard’s, etc.). The only thing left for Pinterest is to consider how they can start making the big bucks!

What do you guys think? Do you think Pinterest will be able to compete? Let us know what you think in the comments below!

For a complete look at this week’s article, click on the link below! Until next week everyone!!

http://www.huffingtonpost.com/2012/05/17/pinterest-funding_n_1523253.html?1337258911

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Filed under: Social Media

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