Umass Dartmouth Center for Marketing Research Blog

Say What, Say What!? Google+ Userbase to Reach 400 Million Within a Year!?

Hello CMR followers,

This week we decided to check-in on Google+ to see how it’s doing in comparison to its social media rival–Facebook–and the results were interesting.

In just about 6 months from its release in June, Google+ has about 62 million users, according to Paul Allen, an unofficial statistician for Google+. Allen stated with over 625,000 users added each day, if these numbers continue, Google+ could reach 400 million by this time next year.

Google has remained hush hush about the size of their userbase, but in October, Google CEO, Larry Page, made a statement expressing Google+’s userbase had surpassed 40 million. A Google spokesperson declined to comment on Allen’s estimates, according to the Huffington Post, so the figures could not be confirmed.

Even if Google+ is experiencing high figures in terms of registered users, the numbers that actually matter are those who are active on the site. Figures for Google+’s active users has remained unknown and Allen doesn’t address those numbers, according to TechCrunch.com. If Google+ can reach 400 million users, more power to them, but not knowing who is actually revisiting and using the site will mean nothing to their overall growth and prosperity .. remember MySpace?

According to the Huffington Post, comScore, a research firm, recently estimated that Google+ had reached 66.7 million unique monthly visitors — ahead of Myspace, with 61 million, but far behind LinkedIn (94.8 million), Twitter (167.9 million), and Facebook, which had over ten times more visitors (around 793 million).

As mentioned above, some users classify Google+ as a Facebook rival, but some disagree and say it serves a different purpose. According to Huffington Post, users say Facebook is a social network that connects individuals with others that they already know. Google+, on the other hand, allows people to connect with strangers who share their interests. This gives Google+ a different spin, but essentially it serves as another tool to connect individuals. You may have friends on Facebook who are strangers to you (i.e. businesses/musicians), but you are still sharing and connecting with them through different features that Facebook has versus Google+’s features.

What do you think of Allen’s predictions? Do you use Google+? What do you use it for and do you prefer it over Facebook? Let us know what you think; we love to hear from you!

Have a safe and Happy New Year everyone! We’ll see you all back here in 2012!

http://www.huffingtonpost.com/2011/12/28/google-to-reach-400-milli_n_1172428.html?ref=technology

http://techcrunch.com/2011/12/27/googleplus/

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Filed under: Social Media

10 Responses

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  2. Odell Tlucek says:

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  3. Tami Mihalko says:

    I think there’s an issue with the RSS feed here. Seems to be a missing link to me?

    • Hi Tami,

      So sorry for the issue with the RSS feed. We put it there so we could allow our followers to subscribe to our blog and receive updates to when we make a new post. It used to work, but thank you for letting us know about the issue.

      We removed the “CMR RSS” link, but there’s an article we found for you to show how to subscribe or follow our blog if you wish to (http://en.blog.wordpress.com/2010/09/10/introducing-subscriptions/). You can also use Google Reader and add our blog’s URL and you will be subscribed to us. Whatever works for you 🙂

      We hoped that helped. Let us know what you think or if you have any questions. We appreciate you pointing this out to us!

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