Umass Dartmouth Center for Marketing Research Blog

What Big Brands Do We Have Here!?

Happy Wednesday everyone! This week I come to you with a fun article about the most surprisingly successful brands in the Facebook community. Though these brands are medium-sized in real life, they have a substantial following on the social media network with fans ranging between 3 milliion-30 million.

The article names 5 brands that you wouldn’t normally think about as being among the leaders in number of fans, but they are! Maybe you’re a fan of them on Facebook, but if not maybe you will be soon 🙂

The brands listed are Nutella, Oreo, Audi, Converse, and I Love Being Black (apparel company). An interesting fact about Nutella was that it virtually did to establish its brand on Facebook, but in 2009 it had fans over Coca-Cola (now #3 on Facebook’s top brands-34 million fans). Also, with Converse’s philosophy, “We listen more than we talk,” they let their customers do the talking on their Facebook pages (Converse & Converse All Star). Collectively they had 40 million fans total when you combine both pages!

The article’s link provided below details more interesting facts about these highlighted brands. You can also find a separate link inside the article that gives you a complete list of Facebook’s top company brands. The list shows how many fans each company has along with the number of followers they have on Twitter. This is interesting to see how much of a difference there is between the number of fans and followers.

Thanks for ready … until next week everyone!


Filed under: Fun Articles

9 Responses

  1. I love your blog, you should add an RSS feed feature so I can get automatic notifications of new blogs. If you set one up please email me! i will bookmark you for now. Again Excellent Blog!

    • Thank you! We appreciate the positive feedback! I set up the RSS feed for you and for future subscribers. If you go to our blog page there is an option on the right with the RSS icon. Click on the icon and it will bring you to the page where you can subscribe to our blog. You can choose where it will notify you of our new posts. Let me know if it works for you. I set it to Google and I have it posting to my personal iGoogle, so it’s posted right to my page.

  2. Mikki Dower says:

    I love your Blog, it’s nice when you can tell somebody actuallly puts effort into a blog, and gives the blogs value.

  3. Great Buddy , thanks for sharing in intersting work.

  4. As part of an assignment for research I have to find an article with relevant information on this topic and give the teacher our opinion and the article. Your article helped me a lot.

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