Umass Dartmouth Center for Marketing Research Blog

What Sites Should You Choose?

We all know there are many social media sites in today’s online community which millions of people use to interact with one another and stay connected. Because there is a growing importance for social media, businesses should learn how to utilize these tools if they wish to stay connected with their consumers/followers. It’s a new way for them to interact with their follower base in ways that couldn’t be done years before. I know personally, I open my browser and the first thing I open along with my email is my Facebook account. I can see what my friends are doing, I can head over to The Huffington Post’s Facebook page to check the news, or see what new coupons are available through Groupon’s account.

Businesses that create user accounts with Facebook, Twitter, or LinkedIn should have a key standing with these sites, but there are obviously others they can use. The only problem with having multiple accounts is allocating your time properly to ensure you remain active on each account. If you devote too much time to your Facebook, you may lose the followers you have on your other sites. You may also learn with time which sites work better for your company and therefore, eliminate the social media accounts that serve less purpose. It’s also important to understand what goals you wish to accomplish through these sites so you engage your audiences.

Overall, it had been known that social media is becoming increasingly important in the realm of communication, but we have to understand what we want these sites to do for us. If you want your business to succeed, acquiring at least three or four of these new social media tools is pertinent. You should try to post quality work that engages your audiences so they become long-lasting members who will revisit your sites either for more information or just to see what your firm is up to.

Thanks for reading again this week everyone. If you wish to read more on the full article, click on the link below. Have a great week!


Filed under: Social Media

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