Umass Dartmouth Center for Marketing Research Blog

Is Twitter the Next Portal for Survey Collection?

With each new social media tool that comes out, our communication outlets expand in comparison. In this week’s article presented by Qualtrics, “The Trend Toward Twitter Research,” tweeting surveys through Twitter seems to be the next up-and-coming data collecting portal. Qualtrics, a company offering easy to use web-based survey software, allows users to create, publish, and track responses to their surveys. After creating a survey with Qualtrics or another survey provider, the article goes on to list five tips for tweeting your survey. Some tips you can expect to read are: consider you audience; share your results; and have others retweet your survey.

When you collect data through social media outlets you run the risks of losing control on who views or takes your survey. These outlets are ideal because they’re fast, easy, and they provide you with an alternative to ordinary data collecting outlets such as, intercepts or making phone calls. Things to consider about your sampling method before using Twitter to collect responses are: most retweeters are younger; you can’t control who takes your survey; and individual who your survey is retweeted to cannot be controlled.

Hope you enjoyed the blog post for the week and if you wish to read the full article, please visit the link below. Thanks for reading!

http://www.qualtrics.com/twitter-research?utm_source=newsletter&utm_medium=email&utm_campaign=april2011newsletter

With each new social media tool that comes out, our communication outlets expand in comparison. In this week’s article presented by Qualtrics, “The Trend Toward Twitter Research,” tweeting surveys through Twitter seems to be the next up-and-coming data collecting portal. Qualtrics, a company offering easy to use web-based survey software, allows users to create, publish, and track responses to their surveys. After creating a survey with Qualtrics or another survey provider, the article goes on to list five tips for tweeting your survey. Some tips you can expect to read are: consider you audience; share your results; and have others retweet your survey.

When you collect data through social media outlets you run the risks of losing control on who views or takes your survey. These outlets are ideal because they’re fast, easy, and they provide you with an alternative to ordinary data collecting outlets such as, intercepts or making phone calls. Things to consider about your sampling method before using Twitter to collect responses are: most retweeters are younger; you can’t control who takes your survey; and individual who your survey is retweeted to cannot be controlled.

Hope you enjoyed the blog post for the week and if you wish to read the full article, please visit the link below. Thanks for reading!

http://www.qualtrics.com/twitter-research?utm_source=newsletter&utm_medium=email&utm_campaign=april2011newsletter

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Filed under: Social Media

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