Umass Dartmouth Center for Marketing Research Blog

Reasons to be Cautious of Facebook

By now we all have a Facebook account or know of someone who does. We’ve all heard stories and have read articles concerning Facebook’s privacy protection, so it shouldn’t be surprising to become weary of what we put out there. At the end of the day Facebook has the right to all your information, photos, and videos that you post as laid out in their “terms and conditions” section. As the article “Facebook Marketing: Six Reasons to Approach With Caution” states, Facebook outlines that you grant them “a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook.” Also, if your account is ever disabled by Facebook (i.e.activity on your page considered “suspicious”) your information is frozen and you can no longer access it. If you wish to regain your access, you must submit a form requesting the page is re-enabled.

In a sense, Facebook is king and we are the players. Their layouts, set up, and application programming interface change periodically and we can’t prevent it from happening. We must readapt ourselves to the changes, but if there comes a time where you’re at a lose on how to do something there’s no customer support to call regarding your account. Another dilemma is that if a user tags you in their status update, the tagged individual or business can’t do anything to stop the post from going out to the public.

Though Facebook is a free service, we sometimes don’t see any cons with it so we choose to go about how we did things before, which is perfectly sound. It has proven itself to be a key tool in the era of social media, but we should keep a close eye on what we post and how we go about it. If companies or other users utilizing Facebook as the sole foundation for portraying what they offer, they allow Facebook to dominate over their page. As it was stated before, if ever your page is disabled this leaves you susceptible of being closed out from your account and leaving your information inaccessible by you. The point to this post is to remind users to be careful and watchful of the information you allow others to view and the protection settings you have for your account.

For more information and a complete look at the article, please see the link below. Thank you all again for coming to read. I hope you enjoyed!

http://www.marketingprofs.com/articles/2011/4619/facebook-marketing-six-reasons-to-approach-with-caution

 

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Filed under: Social Media

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