Umass Dartmouth Center for Marketing Research Blog

Mark Zuckerberg, “Person of the Year 2010”

What were you dreaming of when you were 19-years-old? Was it to create a social networking site that would keep friends connected even when you weren’t with one another? Well, for 19-year-old Mark Zuckerberg, that’s exactly what he was dreaming of. As a result, in February 2004, Facebook was launched and as it moves into its sixth year, it has well over 550 million active users. With such a following, if Facebook was a country, it would be ranked third behind China and India, according to Time Magazine.

Published in its latest article, Time Magazine has named 26-year-old and CEO of Facebook, Mark Zuckerberg “Person of the Year 2010.” The article gives background into Zuckerberg’s childhood, the million dollar deal he turned down in high school, his implementation of Facebook on his Harvard community, and the up and downs Facebook has experienced. Lev Grossman, who composed the article, touched on other topics such as the film The Social Network, which depicts Zuckerberg’s “socially awkward” self and the supposed reason behind the creation of Facebook. The movie shows his motives behind creating Facebook as acquiring girls, getting money, and gaining popularity. In actuality, Zuckerberg is the complete opposite to his onscreen counterpart and he already had a girlfriend, with whom he’s still currently seeing.

Do you know why the white “f” in the Facebook logo was created on a blue background, or what percentage of Facebook users live outside of the U.S.? It’s because Zuckerberg is red-green color-blind and blue is mostly the only color he can see; as for users, it’s 70%. Throughout your reading, you’ll learn a great deal of information and “fun facts,” if you will, on Zuckerberg and Facebook. You’ll come to understand the real reason Zuckerberg wished to create Facebook and some of the controversies it’s faced along the way. Zuckerberg wants his users to be “more open and connected” to our friends, family, and spouses when we can’t be with them. We’re constantly connecting and building relationships and Zuckerberg wants to help us with that process, but in the end, people fear if we’re expanding our social spheres too much. The reoccurring question presented to Zuckerberg centers around privacy settings and it’s an issue his team is constantly working on to improve. Zuckerberg said that almost any mistake you can make in running a company, he’s probably made, but at the end of the day it’s a learning experience. What was once just a conversation he and his friends had in their dorm room has now turned into one of the leading social networking sites on the internet today. Facebook will continue to expand and it will cause pressure on individuals to join because as it grows, we will grow with it.

I encourage each of you to visit the link for the Time Magazine article listed below for more details. Enjoy!

http://www.time.com/time/specials/packages/article/0,28804,2036683_2037183,00.html

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Filed under: Social Media

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