Center for Marketing Research Continues to Lead in Fortune 500 Research

The University of Massachusetts Dartmouth Center for Marketing Research was recently featured in an article by Harvard Business Review. The article highlights our study on Fortune 500 companies and their social media presence. More and more businesses are using social media, and are finding it more and more essential to day-to-day business, allowing them to reach out directly to customers, increasing brand awareness, and creating value through building their credibility and engaging new customers.

 

To read the full article, see here.

Filed under: Fortune 500 Study, Social Media

CMR Study on Millennials and Social Commerce Featured in Recent Huffington Post Article

The Center for Marketing Research at the University of Massachusetts Dartmouth was recently featured in a Huffington Post article for their study on Millennials and Social Commerce. The study details the significance of Millennial’s role in the growth of e-commerce and how social media outlets, such as Facebook, Twitter, and especially Pinterest are increasingly used by this generation to learn about brands, interact with them, and ultimately purchase their products, after viewing them on social media sites. We are likely to see more brands jumping on the social media band (or should we say “brand”) -wagon, as it doesn’t look like this trend will be going away any time soon. Brands are starting to see the great opportunity in using social media for their marketing efforts, and it can only get bigger from here.

For the full Center for Marketing Research study, see here.

For the full Huffington Post article, see here.

Filed under: Happenings at the Center, Social Media

An Evening With HOF Bruins Captain Ray Bourque

Ray Bourque, #77, has provided us with some of the greatest moments in Boston sports.  He holds records for most career goals, assists, and points by a defenseman in the National Hockey League. He became the longest serving Captain of the Boston Bruins.

Come and meet this hockey legend at the UMD Center for Marketing Research Celebrity/Scholarship Dinner on April 9, 2014 at the Venus de Milo Restaurant in Swansea, MA.  There are several great ways to get in on the fun:

• Buy a ticket for the evening (full-course dinner/Ray Bourque talk)……$90
• Buy a table for 10 and bring your family and friends……$850
• Purchase an ad in our Keepsake Program Book….half page $150/full page $250
• Purchase a raffle ticket ($100).  The winner and 3 friends will win the grand prize of sharing an evening at a Bruins game with Ray Bourque in his luxury box!  2nd Prize: A signed Ray Bourque jersey. 3rd Prize: A signed hockey puck. Only 300 tickets will be sold.  Do not have to be present to win.

The Celebrity/Scholarship Dinner will feature a silent auction with various signed Bourque memorabilia.  Pictures will be available for sale and will be signed by our guest at the conclusion of our program. No outside memorabilia will be signed.

To purchase any of the above or for more information contact Ava Lescault (alescault@umassd.edu),508-910-6435.

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

Welcome New UMD Center for Marketing Research Board Members

The Center for Marketing Research at the University of Massachusetts Dartmouth is pleased to announce that Andrea A. Rodrigues, James R. Rice, and Joyce Faria Brennan have joined their Advisory Board. Rodrigues is Assistant Vice President, Marketing Manager at Bankfive, Rice is Senior Vice President, Chief Marketing Officer at BayCoast Bank, and Brennan is the Director of Marketing and Public Relations at Southcoast Hospitals Group and Southcoast Health System.  

 

Andrea A. Rodrigues attended UMass Dartmouth and graduated with her Bachelor’s degree in Marketing, as well as a Master’s degree in Business Administration. In 2009, Rodrigues started at Bankfive as a Marketing Specialist. She is on the Leadership SouthCoast board, and is also a member of the SouthCoast Young Professionals’ leadership team.

 

James R. Rice received his Bachelor’s Degree from Stonehill College, and a Master’s degree in Business Administration from Suffolk University. Before joining BayCoast Bank, Rice served as Senior Vice President of Marketing at HarborOne Credit Union. James also worked as the Senior Vice President/Director of marketing and Sales at Compass Bank, as Vice President, Director of Investor Relations at Seacoast Financial Services Corporation, as Senior Marketing Manager for BankBoston, and as Vice President, Director of Marketing for Medford Savings Bank. Currently, Rice also serves as Chairman of the Board and is an Executive Committee member for Lifestream, in New Bedford.

 

Joyce Faria Brennan attended Northeastern University and graduated with her Bachelor’s degree in Journalism with a concentration in Public Relations. She has over 20 years of experience in marketing and public relations. Brennan started at Southcoast Health System in 1999 as a Public Information Officer. In 2010 she became Director of Marketing and Publications at Southcoast Hospitals Group and Southcoast Health System. Brennan is a member of the New England Society for Healthcare Communications, as well as the Public Relations Society of America.

Filed under: Happenings at the Center

Join Ray Bourque in his Personal Luxury Suite at TD Garden

You could win tickets for you and 3 friends to join Ray Bourque in his personal luxury suite at TD Garden. Enjoy in-suite food and beverages. Other prizes available include a signed Ray Bourque jersey, and a signed hockey puck.

Tickets are $100 each, but hurry there are only 300 tickets available!

Winners will be drawn by Ray Bourque on April 9, 2014 at our annual Celebrity/Scholarship Dinner at the Venus de Milo in Swansea, MA. You do not have to be present to win.

Contact alescault@umassd.edu at the Center for Marketing Research at UMass Dartmouth for raffle or dinner tickets.

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

Millennials Drive Social Commerce: Turning their Likes, Follows or Pins into a Sale

Filed under: Happenings at the Center, Social Media

Have a Safe and Happy Holiday Everyone!

Filed under: Happenings at the Center

UMass Dartmouth Center for Marketing Research Fall 2013 New Hires and New Board Members

New Hires at the Center this Fall

Kayleen is a recent graduate of UMass Dartmouth, with a B.S. in Management HR. She has been working at the Center since her junior year at UMass Dartmouth, and is enthusiastic about the new roles and responsibilities that will come along with the grad assistant position. While acquiring her MBA, Kayleen looks forward to gaining valuable knowledge and experience that will be useful when assuming managerial positions in the corporate industry.

 

Stephanie recently graduated Summa Cum Laude from UMass Dartmouth with a B.S. in Marketing and a double minor in International Business and French.  She is one of two MBA students to come on board this year as graduate assistants at the Center.  While pursuing her MBA, Stephanie is looking to gain real-world experience through her involvement in client meetings, data collection/analysis, and report compilations.

 

 

Ashley recently graduated Cum Laude from UMass Dartmouth with a B.S. in Computer Science. She is joining the Center this year as our Social Media Coordinator as an internship while pursuing her MBA. Through managing our website, blog, Facebook, Twitter, and Pinterest, Ashley is looking forward to gaining valuable hands-on experience in marketing for the Web.

 

 
Sean is a senior at UMass Dartmouth majoring in Graphic Design. He started working with the center during the 2013 Summer and continued through the Fall semester as an internship. While in his last year as an undergrad, Sean is looking to gain real world hands-on experience in the design world by working closely with the center and clients.

 

 

New Board Members at the Center this Fall

The Center for Marketing Research at the University of Massachusetts Dartmouth is pleased to announce that Andrea Amaral and James R. Rice have joined their Advisory Board. Amaral is Assistant Vice President, Marketing Manager at Bankfive and Rice is Senior Vice President, Chief Marketing Officer at BayCoast Bank.

Andrea Amaral attended UMass Dartmouth and graduated with her Bachelor’s degree in Marketing, as well as a Master’s degree in Business Administration. In 2009, Amaral started at Bankfive as a Marketing Specialist. She is on the Leadership SouthCoast board, and is also a member of the SouthCoast Young Professionals’ leadership team.

James R. Rice received his Bachelor’s Degree from Stonehill College, and a Master’s degree in Business Administration from Suffolk University. Before joining BayCoast Bank, Rice served as Senior Vice President of Marketing at HarborOne Credit Union. James also worked as the Senior Vice President/Director of marketing and Sales at Compass Bank, as Vice President, Director of Investor Relations at Seacoast Financial Services Corporation, as Senior Marketing Manager for BankBoston, and as Vice President, Director of Marketing for Medford Savings Bank. Currently, Rice also serves as Chairman of the Board and is an Executive Committee member for Lifestream, in New Bedford.

 

Filed under: Happenings at the Center

Join Ray Bourque in His Personal Luxury Suite at TD Garden

 

Happy Friday everyone! Sports fans will be excited to hear that the Center for Marketing Research at UMass Dartmouth is offering raffle tickets to win the opportunity for you and 3 guests to join Ray Bourque in his luxury suite at TD Garden, enjoying in-suite food and beverages, with the choice of 3 games in the 2014-2015 season. The second place prize is a jersey signed by Ray Bourque, and the third place prize is a signed hockey puck. Raffle tickets are $100 each and benefit the UMass Dartmouth Center for Marketing Research Annual Celebrity Scholarship Dinner, this year featuring Ray Bourque. Please contact Ava Lescault (alescault@umassd.edu) at the center for raffle or dinner tickets. Winners will be drawn and announced by Ray Bourque at this year’s Celebrity Scholarship Dinner at Venus deMilo in Swansea, MA, on April 9, 2014. You do not have to be present at the dinner to win.

Filed under: CMR Celebrity/ Scholarship Dinner

UMass Dartmouth Center for Marketing Research Looking for Focus Group Participants

The Center for Marketing Research at UMass Dartmouth is looking for non-newspaper subscribers for a focus group. We are looking for participants between the ages of 30 and 54. Contact Ava Lescault at 508-910-6435 or alescault@umassd.edu to reserve your spot. Please RSVP by November 8th.

Filed under: Happenings at the Center