Umass Dartmouth Center for Marketing Research Blog

New Ecommerce Platform: Twitter

A new topic that has recently surface in regards to Twitter is the recently announced “Buy” button. How does this wok? Exactly how it sounds; one would press said button, be asked for shipping and payment information, then simply wait for their merchandise to arrive in the coming days. A feature already put in place on the social media giant is tweet promoting. Companies can now pay Twitter to promote them. This means that you’ll scroll down your tweet list (often abbreviated as “TL”) and find a tweet advertising a certain company. This has allows companies to achieve an entirely new level of exposure that did not even exist more than say, 6 years ago. In addition to the tweeting, Facebook has an automatic advertisement section in the upper right side of their page. Data from a search you did on Google among other methods is captured and stored. When you log onto your account, something related to that search will be displayed in that area. Goodbye outdated, useless, and annoying advertisement. In conclusion, social media is an effective and innovative tool. Just be careful not to spend all your money!

A link to the article on the new Buy button

Filed under: Uncategorized

The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes

Conducted by:
Nora Ganim Barnes, Ph.D., and Ava M. Lescault, MBA
Charlton College of Business Center for Marketing Research
University of Massachusetts Dartmouth

Fortune Magazine annually compiles a list of America’s largest corporations, aptly named the “Fortune 500” (F500) given their size and wealth. Due to the hugely influential role that these companies play in the business world, studying their adoption and use of social media tools offers important insights into the future of commerce. These corporations provide a look at emergent social media trends among America’s most successful companies.
Each May the list of the top 500 corporations is released in a special issue of Fortune Magazine. The F500 list includes publicly and privately held companies for which revenues are publicly available. For more information on the methodology used to select the F500 corporations, please visit
In 2008, the University of Massachusetts Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the F500 and has repeated that study every year since. The study has been expanded over the years to include the usage of the fastest growing social media platforms and tools (Instagram, Google+, Foursquare and Pinterest), the business networking platform LinkedIn as well as indicators of engagement (such as the number of Facebook fans and Twitter followers).

Here are the Key findings of this study:
• In 2014, 157 companies (31%) had corporate blogs showing a decrease of 3% in use of this tool in the past year.
• Companies blogging include two of the top five corporations (Wal-Mart Stores and Exxon Mobil), leaving the other three (Chevron, Apple and Berkshire Hathaway) without a public-facing blog.
• 413 companies (83%) of the Fortune 500 have corporate Twitter accounts with a tweet in the past thirty days. This represents a 6% increase since 2013.
• Facebook, in its second year on the Fortune 500 list, has the highest number of followers on Twitter, followed by Starbucks, Microsoft, Walt Disney Company, Whole Foods Market, Inc., Nike, Inc., and Intel Corporation. They also have the most Facebook fans along with Coca-Cola, The Walt Disney Company and Starbucks Corporation.
• 401 companies (80%) of the Fortune 500 are now on Facebook. This represents a 10% increase since 2013.
• In the past year, Foursquare enjoyed the largest increase in adoption (42%), while Pinterest use increased by 27% and Instagram by 12%.

Filed under: Uncategorized

What is the Cloud?

Cloud computing concept with copy space

Good afternoon everyone! Today we come to you with some information on the Cloud, an internet based storage system used by most companies today . Mobile apps and PC software are becoming inseparable from the cloud. Many services, including iCloud and Google+ Photos, automatically back up photos you take with your smart phone. Health care providers store your medical records in the cloud, insurance companies put your claims there and friends post photos of you on Facebook and they end up there. It’s becoming increasingly hard to avoid your information getting stored on this internet storage juggernaut.

Read the full article by clicking the link below.

Filed under: Uncategorized

Europe Declares War on Facebook


Hello everyone! Today we come to you with some intriguing social media news. Europe is basically declaring war against Facebook by opening up a huge lawsuit. The reasoning is because apparently Facebook’s privacy policy violates EU law.  It gets interesting because rather than go it alone as the David to Facebook’s Goliath, they opened the floodgates by inviting any user outside the U.S. and Canada to join the suit. 

Read the full article by clicking the link below.

Filed under: Uncategorized

Facebook Now Takes Up About As Much Of Our Times As Grooming And Chores

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Good afternoon everyone! Today we have some interesting Facebook news. After some new usage statistics came out, it became known that American Facebook members spend an average of 40 minutes per day on Facebook. That’s about as much time as we devote to chores and personal grooming. Zuckerberg shared the statistic on Facebook usage during an earnings call Wednesday, and qualified it by saying he still sees ample room for growth.

Read the full article here:

Filed under: Uncategorized

Google Creates Elite Team To Fight Hackers — And Maybe The NSA

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Hope everyone had a wonderful week so far! We come to you today with some interesting news in regards to Google. Google said Tuesday that they’ve created a research team to find and report major Internet security flaws, potentially thwarting both Chinese hackers and U.S. intelligence agencies. Google security engineer Chris Evans said the team will search for bugs in popular software and report them to vendors so they can be fixed before hackers exploit them for malicious purposes.

For the full article, see the link below.

Filed under: Uncategorized

Facebook Is Under Investigation For Mood Manipulation Study

                                  Screen Shot 2014-07-07 at 7.45.03 PM

Happy Monday everyone! We come to you today with some interesting news in social media. Reuters, The British data watchdog is investigating whether Facebook violated data-protection laws when it allowed researchers to conduct a psychological experiment on its users. The study, supposedly affecting 700,000 users,  was used to find out if Facebook could alter the emotional state of users and prompt them to post either more positive or negative content. It has certainly caused a stir in the social media world as the story continues to unfold.

For the full article, see the link below.

Filed under: Uncategorized

Center for Marketing Research Featured in Recent Inc. Magazine Article


The University of Massachusetts Dartmouth Center for Marketing Research was recently featured in an article by Inc. Magazine. The article describes 4 Things that Entrepreneurs need to know. The Center’s recent study on the Inc. 500 featuring the growth in social media was discussed as LinkedIn is considered to be the favorite social media site among the Inc. 500.

For the full article, see here:

For more studies by the Center for Marketing Research, see here:

Filed under: Happenings at the Center, Social Media

UMass Dartmouth Center for Marketing Research featured in Forbes Magazine

twitterThe Center for Marketing Research has recently been featured in an article by Forbes Magazine. The article discusses businesses’ and consumers’ changing trends in Twitter use. Fewer companies are looking at consumers’ Tweets for complaints and criticisms, as they are using Twitter more for marketing now than for customer service as was the previous trend. The article goes on to discuss why businesses may be focusing less on Twitter than they had in the past, and as noted by CMR director Dr. Barnes, Twitter is less content heavy; businesses like the ease of it, but find that they must focus more of their efforts on other social media outlets that require more upkeep.

For the full article, see here:

Filed under: Happenings at the Center, Social Media

Bruins Ray Bourque at UMass CMR Scholarship Dinner Picture Gallery Now Available

BourqueDinnerWe’d like to give a special thanks to all of those involved in this year’s Celebrity Scholarship Dinner. It was a huge success! Please see below for the picture gallery from the evening.

On April 9th, Bruins legend Ray Bourque was the Celebrity guest at the 14th annual  Umass/CMRCelebrity Scholarship Dinner and stole the hearts of the huge crowd in attendance.  Pictures from that evening are now available.  For those who attended, the gallery is full of great memories from a wonderful evening.  If you weren’t there, you’ll still want to look at Ray with several hundred fans, helping a great cause.  Thanks to everyone who helped make our 14th dinner one of the most successful!

Enjoy the pictures here:  


Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

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