Umass Dartmouth Center for Marketing Research Blog

Google Creates Elite Team To Fight Hackers — And Maybe The NSA

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Hope everyone had a wonderful week so far! We come to you today with some interesting news in regards to Google. Google said Tuesday that they’ve created a research team to find and report major Internet security flaws, potentially thwarting both Chinese hackers and U.S. intelligence agencies. Google security engineer Chris Evans said the team will search for bugs in popular software and report them to vendors so they can be fixed before hackers exploit them for malicious purposes.

For the full article, see the link below.

http://www.huffingtonpost.com/2014/07/15/google-project-zero_n_5589337.html?utm_hp_ref=technology

Filed under: Uncategorized

Facebook Is Under Investigation For Mood Manipulation Study

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Happy Monday everyone! We come to you today with some interesting news in social media. Reuters, The British data watchdog is investigating whether Facebook violated data-protection laws when it allowed researchers to conduct a psychological experiment on its users. The study, supposedly affecting 700,000 users,  was used to find out if Facebook could alter the emotional state of users and prompt them to post either more positive or negative content. It has certainly caused a stir in the social media world as the story continues to unfold.

For the full article, see the link below.

http://www.huffingtonpost.com/2014/07/01/facebook-mood-study-government_n_5550555.html?utm_hp_ref=technology&ir=Technology

Filed under: Uncategorized

Center for Marketing Research Featured in Recent Inc. Magazine Article

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The University of Massachusetts Dartmouth Center for Marketing Research was recently featured in an article by Inc. Magazine. The article describes 4 Things that Entrepreneurs need to know. The Center’s recent study on the Inc. 500 featuring the growth in social media was discussed as LinkedIn is considered to be the favorite social media site among the Inc. 500.

For the full article, see here: http://www.inc.com/inc-staff/need-to-know-april-11.html

For more studies by the Center for Marketing Research, see here: http://www.umassd.edu/cmr/socialmediaresearch/

Filed under: Happenings at the Center, Social Media

UMass Dartmouth Center for Marketing Research featured in Forbes Magazine

twitterThe Center for Marketing Research has recently been featured in an article by Forbes Magazine. The article discusses businesses’ and consumers’ changing trends in Twitter use. Fewer companies are looking at consumers’ Tweets for complaints and criticisms, as they are using Twitter more for marketing now than for customer service as was the previous trend. The article goes on to discuss why businesses may be focusing less on Twitter than they had in the past, and as noted by CMR director Dr. Barnes, Twitter is less content heavy; businesses like the ease of it, but find that they must focus more of their efforts on other social media outlets that require more upkeep.

For the full article, see here:
http://www.forbes.com/sites/erikamorphy/2014/03/31/fewer-companies-listen-for-customer-complaints-on-twitter/

Filed under: Happenings at the Center, Social Media

Bruins Ray Bourque at UMass CMR Scholarship Dinner Picture Gallery Now Available

BourqueDinnerWe’d like to give a special thanks to all of those involved in this year’s Celebrity Scholarship Dinner. It was a huge success! Please see below for the picture gallery from the evening.

On April 9th, Bruins legend Ray Bourque was the Celebrity guest at the 14th annual  Umass/CMRCelebrity Scholarship Dinner and stole the hearts of the huge crowd in attendance.  Pictures from that evening are now available.  For those who attended, the gallery is full of great memories from a wonderful evening.  If you weren’t there, you’ll still want to look at Ray with several hundred fans, helping a great cause.  Thanks to everyone who helped make our 14th dinner one of the most successful!

Enjoy the pictures here:            umassd.zenfolio.com/raybourque

 

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

LinkedIn is The Tool of Choice Among The Inc. 500 According to a New Study By UMASS at Dartmouth Center for Market Research

Happy Thursday! The UMass Dartmouth Center for Marketing Research has just released their newest study on the Inc. 500. For more information see the infographics below, and see the full report here.

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Filed under: Social Media

Last Call for Dinner or Raffle Tickets! See Boston Bruins Hall of Famer Ray Bourque at our 14th Annual Celebrity Scholarship Dinner

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You won’t want to miss this great opportunity! Please contact Ava Lescault (alescault@umassd.edu) for your last chance to get dinner or raffle tickets.

Come and meet this hockey legend at the UMD Center for Marketing Research Celebrity/Scholarship Dinner on April 9, 2014 at the Venus de Milo Restaurant in Swansea, MA.  There are several great ways to get in on the fun:

  • Buy a ticket for the evening (full-course dinner/Ray Bourque talk)……$90
  • Buy a table for 10 and bring your family and friends……$850
  • Purchase an ad in our Keepsake Program Book….half page $150/full page $250
  • Purchase a raffle ticket ($100).  The winner and 3 friends will win the grand prize of sharing an evening at a Bruins game with Ray Bourque in his luxury box!  2nd Prize: A signed Ray Bourque jersey. 3rd Prize: A signed hockey puck. Only 300 tickets will be sold.  Do not have to be present to win.

The Celebrity/Scholarship Dinner will feature a silent auction with various signed Bourque memorabilia.  Pictures will be available for sale and will be signed by our guest at the conclusion of our program. No outside memorabilia will be signed.

To purchase any of the above or for more information contact Ava Lescault (alescault@umassd.edu), 508-910-6435.

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

Center for Marketing Research Continues to Lead in Fortune 500 Research

The University of Massachusetts Dartmouth Center for Marketing Research was recently featured in an article by Harvard Business Review. The article highlights our study on Fortune 500 companies and their social media presence. More and more businesses are using social media, and are finding it more and more essential to day-to-day business, allowing them to reach out directly to customers, increasing brand awareness, and creating value through building their credibility and engaging new customers.

 

To read the full article, see here.

Filed under: Fortune 500 Study, Social Media

CMR Study on Millennials and Social Commerce Featured in Recent Huffington Post Article

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The Center for Marketing Research at the University of Massachusetts Dartmouth was recently featured in a Huffington Post article for their study on Millennials and Social Commerce. The study details the significance of Millennial’s role in the growth of e-commerce and how social media outlets, such as Facebook, Twitter, and especially Pinterest are increasingly used by this generation to learn about brands, interact with them, and ultimately purchase their products, after viewing them on social media sites. We are likely to see more brands jumping on the social media band (or should we say “brand”) -wagon, as it doesn’t look like this trend will be going away any time soon. Brands are starting to see the great opportunity in using social media for their marketing efforts, and it can only get bigger from here.

For the full Center for Marketing Research study, see here.

For the full Huffington Post article, see here.

Filed under: Happenings at the Center, Social Media

An Evening With HOF Bruins Captain Ray Bourque

BourqueRay Bourque, #77, has provided us with some of the greatest moments in Boston sports.  He holds records for most career goals, assists, and points by a defenseman in the National Hockey League. He became the longest serving Captain of the Boston Bruins.

Come and meet this hockey legend at the UMD Center for Marketing Research Celebrity/Scholarship Dinner on April 9, 2014 at the Venus de Milo Restaurant in Swansea, MA.  There are several great ways to get in on the fun:

  • Buy a ticket for the evening (full-course dinner/Ray Bourque talk)……$90
  • Buy a table for 10 and bring your family and friends……$850
  • Purchase an ad in our Keepsake Program Book….half page $150/full page $250
  • Purchase a raffle ticket ($100).  The winner and 3 friends will win the grand prize of sharing an evening at a Bruins game with Ray Bourque in his luxury box!  2nd Prize: A signed Ray Bourque jersey. 3rd Prize: A signed hockey puck. Only 300 tickets will be sold.  Do not have to be present to win.

The Celebrity/Scholarship Dinner will feature a silent auction with various signed Bourque memorabilia.  Pictures will be available for sale and will be signed by our guest at the conclusion of our program. No outside memorabilia will be signed.

To purchase any of the above or for more information contact Ava Lescault (alescault@umassd.edu),508-910-6435.

Filed under: CMR Celebrity/ Scholarship Dinner, Happenings at the Center

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