Umass Dartmouth Center for Marketing Research Blog

Your Tweet Have Never Been So Informative …

TweetPeeHuggies’ new iPhone App, called TweetPee, links with a device that attaches to your baby’s diaper and sends a tweet to notify you that it’s wet. The device senses moisture and would allow there to be more frequent changing of the diaper since you’d be more aware. Huggies said it “would help parents track the volume of diapers they use, and know when it’s time to reorder.” From Huggies, right? What do you think, innovative or just plain silly?

For a full look at the video and article, follow the link below!

http://abcnews.go.com/blogs/business/2013/05/huggies-tweetpee-app-tweets-parents-when-its-time-to-change-diapers/

Filed under: Fun Articles, Social Media

Former Patriot Ty Law Donates to CMR!

Former Patriot Ty Law Donates $5k to UMass Dartmouth Scholarships

Ty Law

When Ty Law took the stage at the UMass Dartmouth Center for Marketing Research Celebrity/Scholarship Dinner, the first thing he said was that he would like to donate $5,000 to the Center’s scholarship program.  It was clear from his inspiring remarks that followed, that he understood the value of education and the difficulty of trying to obtain one for many young people who lacked the means or support. He made the donation in the name of his new business, Launch, a trampoline park in Warwick, RI.

For the UMass Dartmouth Center for Marketing Research it was their 13th annual Celebrity/Scholarship Dinner at the Venus de Milo Restaurant in Swansea, MA. Mr. Law was this year’s Celebrity Guest. The former Cornerback for the NE Patriots played a decade in Foxboro where he hauled in 40 of his 53 career interceptions and won 3 Super Bowl titles.

At the dinner, Chancellor Divina Grossman welcomed Ty and shared with the audience his words from the event at TD Garden where Law was inducted into the Boston Sports Hall of Fame along with Celtic’s great Larry Bird.  Law’s message to his fans was:  “No matter what uniform I ever played in, I’m going to always bleed the red, white and blue.  I’m a Patriot until I die….This is where it all started; this is where it’s all going to end.”

The purpose of the dinner was to distribute scholarships to UMass Dartmouth graduate and undergraduate students in the amount of $500 or $1000. Mr. Law and Chancellor Grossman shared the stage with the donor and recipients of twenty-two scholarships provided by areas businesses and families. To date, the Center for Marketing Research has awarded over $100,000 in scholarships to UMass Dartmouth students.

One of the highlights of the event came from Justina Andonian, a student who has worked at the Center for 4 years and is now completing her MBA. She spoke about the importance of the scholarships and the experience she has received through the Center.  She held the positions of research assistant, project director and social media manager while a student at the University. In the latter position, she talked about receiving 2 national awards for the Center for Marketing Research’s blog she manages.

There were many expressions of appreciation for Ty Law’s appearance and for his support for the program. Mr. Law received a citation and key to the city of Fall River from Chief of Staff Ann O’Neil-Sousa on behalf of Mayor Flanagan, a citation from the MA State Senate from Senator Michael Rodrigues, a custom UMass Dartmouth football jersey from the Director of Athletics Ian Day and a Scotty Cameron putter from Titleist.

During his talk, followed by questions from the audience, Law revealed some of the personal challenges he faced growing up in Aliquippa PA, at a time when drugs were prevalent and impacting his own family.  He knew that sports would provide his ticket to a better life, so involved himself in basketball and football, excelling in both.

He encouraged the students in the room to “face their challenges and move forward,” calling these “life lessons that help you shape the rest of your life.” He spoke about missing the camaraderie of football and called himself a “rookie business person” as he works on expanding his trampoline parks.

The Launch is a trampoline park that covers over 9,000 square feet with jumbotrons, club music, places for parents to jump with their kids, foam pits and hosts birthday parties and corporate events. Law says, “We want to see you jump. We want to get you tired.  We’re promoting health and fitness in a fun, family way.” The first park was opened earlier this year just off Rt. 2 in Warwick, RI and two others are planned.

Filed under: Uncategorized

Facebook to create its own phone??

Facebook wants in on smartphones said a reported rumor. The will be “Facebook-ified” meaning all of your Facebook needs will be satisfied with this one phone. Good idea or bad? Check our the article below and let us hear your thoughts!

http://www.huffingtonpost.com/2013/04/03/facebook-phone-event-rumors-predictions-android_n_3006662.html?1365024597&utm_hp_ref=technology

Filed under: Social Media

Only 2 Weeks Left!

 

2 Weeks Left - Ty Law

Filed under: Uncategorized

Why Ty Law as our Celebrity Speaker? We’ll Tell You!

Ty

The Center for Marketing Research (CMR) at the University of Massachusetts Dartmouth is proud to announce former New England Patriots star Ty Law will be the celebrity speaker at their 13th Annual Celebrity/Scholarship Dinner on April 10, 2013 at the Venus de Milo Restaurant in Swansea, MA.

Tajuan “Ty” Law is a retired National Football League cornerback who played for the New England Patriots since being drafted 23rd overall in the first round of the 1995 NFL draft. In 2001, he won his first Super Bowl with the Patriots and later went on to win two more Super Bowls Championships with the Patriots in 2003 and 2004. In 2011, Law was honored at The Tradition at TD Garden with the Football Legacy Award. He explains, “No matter what uniform I ever played in, I’m going to always bleed the red, white and blue. I’m a Patriot until I die.” So why Ty Law? The answer: for that very statement he made. We welcome the vibrancy and dedication Law has toward the Patriots and for this region. The opportunity to have him as our celebrity speaker is truly an honor and we hope you can be a part of this exceptional event to help us welcome a true football legend!

All guests will enjoy a full-course dinner at 6:00pm and will have the opportunity to hear Ty Law speak about his life and career experiences. He will also take questions from the audience.

You can be a part of this unique event in a number of ways. Buy tickets for yourself or any sports fan, donate a scholarship and take the stage with Mr. Law as he awards the scholarships to recipients, or purchase an ad in the Keepsake Program Book. Dinner tickets are $75 each ($750 for a table of 10). Pictures will be available for purchase and autographed by Law. There will be a silent auction of autographed Ty Law football memorabilia at the dinner and photo opportunities will be available.

To purchase tickets, or obtain more information, please contact Ava Lescault by phone at 508-910-6435 or email to alescault@umassd.edu.

Filed under: Happenings at the Center

New 2012 Inc. 500 Study!

For a complete look at the full study, follow the link below:

http://www.umassd.edu/cmr/socialmedia/2012inc500/

Inc 500 Infographic for CMR

Filed under: Happenings at the Center

Come Join Us!

TyLaw

Filed under: Happenings at the Center

25th Annual Greater New Bedford Home Show

home
The 25th Annual Greater New Bedford Home Show is approaching quickly! Planning is well underway so if you wish to be an exhibitor or wish to attend as a visitor, follow the link below for more information.
There are many new additions to the event list this year including cake decorating demonstrations, a children’s activity center, ZUMBA demonstrations, cooking demos, arts and crafts, wonderful food and refreshment concessions, an iPad giveaway, and much more! It will be a great weekend (March  2 & 3) to partake in fun activities with the family or as an exhibitor!

Filed under: Fun Articles

Guess Who Picked Us Up!

MIT

Happy Wednesday everyone! It is with great pleasure for us to announce that MIT Sloan Management Review (MIT SMR) has picked up our latest Fortune 500 study! If you are not familiar with who they are, MIT Sloan is a business journal that evaluates and reports on new research to aid in its readers’ understanding of trends in management.

Their article highlights our key findings in our 2012 study and we are so very proud to be picked up by such a prestigious publication! As always, we appreciate our readers and supporters in our continuous efforts to service our communities through our research and studies.

For a complete look at the MIT SMR article, follow the link below! Until next week everyone!

http://sloanreview.mit.edu/improvisations/2013/01/07/biggest-kids-on-the-block-becoming-bigger-fans-of-social-media/#.UO2RlOT7KSq

Filed under: Uncategorized

Sprint Drive First™

SprintHappy Thursday everyone! We hope you all enjoyed your New Years! This week we want to talk to you about a cell phone application by Sprint called Sprint Drive First™. The mobile app can block and automatically reply to text messages, as well as, send phone calls straight to voice mail in an effort to lessen distractions while driving. 

Sprint’s commercial for the app was debuted on December 24th, 2012. The commercial features a teenage girl about to leave her home, but all the while is bombarded with a swarm of text messages surrounding her like which becomes increasingly worse as she approaches her vehicle. As she starts to drive away the swarm of texts fall to the ground.The app will lock a Sprint CDMA Android™-powered smartphone when the phone’s GPS detects motion over 10 mph.

Sprint offers the service for $2 per month per phone via their BlackBerry® devices and their other operating systems in the upcoming months.

We are all guilty of texting some time or another while driving though we know we shouldn’t, but with the aid of Sprint’s app we can better protect ourselves and others from such distractions. According to a Sprint press release, drivers are 23 times more likely to crash if they’re texting while driving,* and the issue of distracted driving continues to be of great concern to Sprint, said Bill White, senior vice president-Corporate Communications and Corporate Social Responsibility.

It’s an unfortunate tragedy to hear stories or to know of someone who was affected by a texting & driving accident. Pledging to not text & drive, or enabling the use of such a proactive app, such as Sprint Drive First™, can aid in saving lives and protecting drivers everywhere.

Do you think Sprint’s app is an effective tool to help combat texting & driving? Do you think more cell phone providers should follow in Sprint’s footsteps? Let us know your thoughts!

For a complete look at Sprint’s press release and if you have yet to see the commercial, follow the links below. Until next week everyone!

http://newsroom.sprint.com/article_display.cfm?article_id=2485

http://www.youtube.com/watch?v=CcFQqUO86SA

*Virginia Tech Transportation Institute, July 2009

Filed under: Fun Articles

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